Hilary is expert at making brands look great. She began as journalist, editor, then managing editor of a raft of flagship titles, including Esquire, Harper’s Bazaar, Country Living and Cosmopolitan. Next, she spent twelve years as editorial director of Forward, earning her stripes in what was a copywriting crucible. Mesmerised by language, she applies a forensic eye to text of every conceivable variety, whether digital, print or video. She joined Alison Ali in 2010 and became a partner in 2012.